About The Brand
La Vitá Jewels: Inspired by Life, Perfected by Craft.
Why settle for ordinary when you can wear something extraordinary? La Vitá Jewels is here to add that extra to your everyday, Demi-fine Semi Precious Stone Jewelry. "An Exquisite Look that makes you Feel Incredible"
All Our Jewelry is 22 K real Gold Plated in 925 Sterling Silver or Special Italian Alloy.
Our name says it all—La Vitá, Italian for “life.” We believe jewellery should be more than just an accessory; it should celebrate life’s moments, big and small. Whether it’s a coffee date or Dinner date or Office Day or a milestone, or a spontaneous adventure, La Vitá Jewels brings a touch of luxury to every moment, turning the everyday into the Incredible.
Whether you’re stacking rings for that casual brunch flex or throwing on a show-stopping necklace to own the night, every piece blends timeless design with a modern edge.
Handcrafted By Skilled Artisans
Ethically made
Proudly Made in India
Loved by customers across 16 countries
Lifetime Warranty
La Vità Jewels isn’t just jewellery; it’s a mood, a moment, and the ultimate glow-up accessory. So go ahead, layer it up, mix it up, and let your sparkle speak louder than words.
Ready to shine your way? Explore more at www.lavitajewels.com
About The Founders
Vivek Nathany
A Journey of Craftsmanship, Passion, and Purpose.
Vivek Nathany’s journey has been one of passion, perseverance, and purpose. From designing leather garments for luxury boutiques like Barneys and Saks Fifth Avenue in New York to becoming a celebrated name in Silver, Gold-plated and semi-precious gemstone jewellery, his vision has always been global. Hailing from Jaipur, India—world-renowned for its gemstones—he designs silver and gold-plated jewelry adorned with semi-precious stones and beads, catering to the American, European and many more markets around the world.
Today, he has his own manufacturing unit in Jaipur and leads a team of 100+ skilled artisans, many of whom come from generations of jewellery-making heritage. In addition, Vivek championed the inclusion of women artisans, ensuring his company reflected a progressive, inclusive ethos. By sourcing eco-friendly materials directly from mines, he emphasizes sustainability, while each piece is thoughtfully designed with the customer in mind.
Now, after years of exporting worldwide, Vivek is bringing his artistry to the Indian audience with La Vitá —a brand designed to offer modern, everyday luxury to the Indian market.
Rita Nathany
The Heart Behind the Vision
As the inspiration behind Vivek’s journey and a powerhouse in her own right, Rita Nathany embodies the soul of La Vitá—a brand rooted in making life’s everyday moments extraordinary with a handcrafted jewellery.
With a natural flair for organization and a deep understanding of business operations, Rita seamlessly manages the brand’s day-to-day functions, ensuring the smooth execution of its ambitious goals. From coordinating with artisans to ensuring timely deliveries and maintaining the highest standards of sustainability and ethics, she is the backbone of the company’s operational excellence.
Rita also brings a personal touch to the brand, understanding the aspirations and desires of women who wear La Vitá’s designs. Her input ensures that every piece reflects beauty, versatility, and purpose, resonating with women of all ages and lifestyles.