ABOUT THE BRAND

La Vitá Jewels: Inspired by Life, Perfected by Craft.

Why settle for ordinary when you can wear something extraordinary? La Vitá Jewels is here to add that extra to your everyday, Demi-fine Semi Precious Stone Jewelry. "An Exquisite Look that makes you Feel Incredible"

All Our Jewelry is 22 K real Gold Plated in 925 Sterling Silver or SpecialItalian Alloy.

OUR DESIGNS

Proudly Made in India

Every design begins in-house, from scratch with a focus on originality and authenticity.

Handcrafted with Love

Each piece is made by hand, with care and attention poured into every little detail.

Quality Control at Every Step

Every piece undergoes rigorous quality control before it reaches you. If any piece does not match our high standards - we repair it or replace it.

2-Year Warranty for Peace of Mind

Every piece comes with a 2-year warranty. Promising that the magic you’ve invested in is always with you, exactly as it’s meant to be.

About The Brand

Our name says it all—La Vitá, Italian for “life.” We believe jewellery should be more than just an accessory; it should celebrate life’s moments, big and small. Whether it’s a coffee date or Dinner date or Office Day or a milestone, or a spontaneous adventure, La Vitá Jewels brings a touch of luxury to every moment, turning the everyday into the Incredible.

Whether you’re stacking rings for that casual brunch flex or throwing on a show-stopping necklace to own the night, every piece blends timeless design with a modern edge.

From Global Craftsmanship to Timeless Jewellery

Vivek Nathany’s journey has been one of passion, perseverance, and purpose. From designing leather garments for luxury boutiques like Barneys and Saks Fifth Avenue in New York to becoming a celebrated name in silver, gold-plated, and semi-precious gemstone jewellery, his vision has always been global.

Hailing from Jaipur, India—world-renowned for its gemstones—he designs silver and gold-plated jewellery adorned with semi-precious stones and beads, catering to the American, European, and many more markets around the world.

Empowering Artisans with Sustainable Luxury

Today, he has his own manufacturing unit in Jaipur and leads a team of 100+ skilled artisans, many of whom come from generations of jewellery-making heritage. In addition, Vivek champions the inclusion of women artisans, ensuring his company reflects a progressive, inclusive ethos. By sourcing eco-friendly materials directly from mines, he emphasizes sustainability, while each piece is thoughtfully designed with the customer in mind.

Now, after years of exporting worldwide, Vivek is bringing his artistry to the Indian audience with La Vitá—a brand designed to offer modern, everyday luxury to the Indian market.